We dont think it nececessay to limit the term by prefixing with "Search Engine".
Optimisation is multi layered and decluttering away from the terminology is important as otherwise you get bogged down in one specific area of improving your internet visibility. We have come up with the acronym PIPE where the main components are all part of a managed service strategy for communicating with your current and future customers.
P - Presence
I - Information
P - Popularity
E - Engaging
We can do every aspect but equally we can agree on component areas where we will focus and other areas where you work on improvements.
Please if you are unsure contact us to discuss things in more detail or drop us an email and we will answer any question or concern you may have.
We often quote Paerato or the 80/20 rule which is important when it comes to Optimisation as for getting 20% right the return can be 80% but your competitors may be ticking off the other 80% and getting full market share as you go round in circles doing the same but with little or no return.
All of our approaches to optimisation are "ethical" and "white hat".
Finally if you are unsure just CONTACT US and we will advise a package of activities to best meet your goals and objectives.